Long time customer of Hale. Love their coffee. Subscription is convenient and cost effective however few things could help boost their sales and improve customer experience -
- settings for managing subscription is difficult to find / navigate to even once signed in to account
- samples - why not give a small sample to a select randomized group of subscribers on a quarterly basis to help them explore more of your coffees? If I found another roast that I liked, I’d likely add it on to existing order rather than having to take risk of buying entire bag
- say thanks once and a while, especially around the holidays. Show your repeat customers you value their business. A little card inside the box is all it takes.
Love the subscription service. Having reliable access to good coffee is such a life saver if you're a person like me who depends on their daily dose of coffee. Also nice that it's really easy to pause a delivery if I go on vacation or start accumulating extra.
Love the pay as you go subscription!
Have been enjoying fab beans delivered straight to my door for more than two years now. Love the flexibility and super friendly service!
Great way to get some of Toronto's best coffee!